Brand Identity

I created a brand identity system and a brand book for a new legal leads company named Vocate Legal.

Project Details

Vocate Legal needed a brand identity complete with colors, fonts, logo, iconography, and a brand guidelines book.

The brand identity started with logo sketching sessions, then color adaptations then onto general imagery and iconography exploration.

I worked closely with the VP of Marketing and the Creative Director to make final decisions on how to move forward. We leverage competitive research and market data to make strategic design decisions.

Interactive Brand Book

Scroll through the 47 pages below to view the brand book created for Vocate Legal.

Process

Step 1

Color Research

An extensive color audit of all potential competitors in the shared legal space was conducted.

Step 2

Logo Exploration

After three rounds of logo explorations, a logo was finalized based on the target audience data.

Step 3

Iconography Exploration

Once the colors and logo were finalized, iconographic styles were explored.

Step 4

Brand Book Created

With a brand identity finalized, it was time to gather everything into a gorgeous and organized brand book to provide guidelines to others.

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Bindle: Branding and App Design